About

From Karl Barndt,
President of Electric Ink, Ltd.
Owner of EmailMarketingMentor.com

Before creating EmailMarketingMentor.com, I promoted myself through brochure-style websites and long-copy direct-response sites. And while the brochure-style sites were a waste of virtual space (and still are), my long-copy sites yielded a very high ROI on my advertising spend (usually pay-per-click with Google Adwords, Yahoo Search Marketing, and Microsoft Adcenter).

But the game is changing.

I've been telling my clients for the past several years that they need to do more than build a long-copy sales page and throw PPC (pay-per-click) traffic at it.

The competition has wised up to this proven strategy, resulting in higher PPC costs and lower conversion rates. Google (with Yahoo and Microsoft following closely) continues to redefine what a "proper" website should be from the standpoint of organic and paid (PPC) traffic. Google wants site owners to "deliver a good user experience."

Basically--give the people what they want. What they are searching for.

So, what worked even as recently as last year may no longer work for you (or me or your competition).

Why EmailMarketingMentor.com and what is it?

Because so many of the visitors to my old sites wanted help--through do-it-yourself tips, tutorials, and articles and by retaining my services (of course)--I needed a website better suited to helping more people.

Then, I had to consider Google, Yahoo, and Microsoft. Google loves content, especially fresh, unique content like blog postings, videos, audios, and the kind of active user feedback you see in blog comments.

And that's what you'll find here on EmailMarketingMentor.com.

When appropriate, I'll produce videos to explain marketing concepts, provide tutorials, and keep you up to date on technology, industry developments, and best practices. If good old text will do, then I'll write an article or post some quick tips you can put to work immediately.

As for subject matter, everything centers around email marketing, from building your list of prospects and customers, to developing and maintaining your relationship with them, which ultimately benefits everyone. Your customers get the kind of service and attention they want, while you see a rise in sales and customer loyalty.

I could go on for pages about how a strong email marketing program can benefit your business, but that's coming in the posts.

The other reason for focusing on email marketing is the economy: Email is one of the cheapest and most effective marketing vehicles you can use today. And with advertising budgets shrinking, email marketing is only going to become more important.

If you're not already using email as part of your marketing mix, subscribe to EmailMarketingMentor.com right now and learn how to do it right. And if you've been using email in your business, I'm sure you'll pick up a few valuable tips and tricks.

Subscribe using the box in the upper right corner of the page (you can't miss it) so you don't miss a single post.

And keep coming back.

With the economy on shaky ground, now's the time to get serious,

--Karl Barndt